There are currently 12 kickstart flavors, including a sugar-free alternative they include Blueberry Pomegranate, Midnight Grape, Watermelon, Raspberry Citrus, and Mango Lime. oz can contains 90 mg of caffeine and is worth 80 calories. The brand claims that Kickstart isn’t an energy drink, but an enhanced soft drink that can replace coffee, tea, or other breakfast beverages.Ī 16 fl. In 2014, Mountain Dew introduced Kickstart as a healthier way to start one’s day. oz can contains taurine, B-vitamins, guarana, ginseng, maltodextrin, and 74 mg of caffeine.
Several flavors were introduced between 20, including Cherry Burst, Berry Burst, Orange Storm, and ZERO Charged Watermelon. It was rebranded as “MTN DEW”, which boasts extreme sensibilities in its own way and has taken the online world by storm since.ĪMP Game Fuel is an energy drink that was launched in 2001 and distributed under the Mountain Dew brand. Upon entering the 80s, the brand upped the ante by creating a sense of urgency by depicting the Dew outdoors as cans in motion, either exploding out of bodies of water or positioned among jagged boulders.įast forward past a set of controversial advertisements in the 90s to the early 2000s when Mountain Dew set out to appeal to Gamers who were mainly young adults and teens. The Hillbilly was depicted barefoot in patched trousers and an unbuttoned shirt with a worn black hat, along with a hound dog, a pig, an outhouse, and a jug of moonshine.Ĭompleting the packaging were two slogans, the first being “Ya-hoo, Mountain Dew! It’ll Tickle Yore Innards!” and the second changed to “Get That Barefoot Feeling Drinking Mountain Dew” in 1969.Īfter doing away with Willy the Hillbilly Mountain Dew reprised its reputation for being a “wild soft drink” with the slogans “Put a Little Ya-hoo in Your Life,” and the short-lived “Hello Sunshine,” to appeal to the hippie generation of the ’70s. It all started with Willy the Hillbilly, a cartoon mascot who appeared on Mountain Dew’s Packaging up until 1969. Mountain Dew’s branding has always captured its love for the extreme and has evolved to keep its daring nature alive. In the 1960s, PepsiCo purchased the rights to Mountain Dew and its history after acquiring their parent company, The Tip Corporation of Marion, and the rest is history. Following the soft drink’s inception, the name was trademarked in 1948.įrom then onwards, the Hartman brothers pursued bottling companies, one of which was the Coca Company which rejected their offer. Mountain Dew was originally a 19th-century slang term for moonshine. The Hartmans had a hard time finding a soft drink to mix with liquor in their locale, Knoxville, so they decided to make their own. Mountain Dew’s legacy harkens back to the 1940s when Tennessee bottlers Barney and Ally Hartman developed the drink as a mixer.
The key to its success lies in the brand’s efforts to reinvent itself while staying true to its ‘Dew or die’ attitude.
Today, it is one of the topmost popular soft drinks boasting an extensive flavor range with ample appraisal to back it up. Looking for an updated Mountain Dew price guide? Mountain Dew burst into the soft drink scene over 80 years ago as a modest citrus-flavored drink.
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