Ideas include personal finance, home improvement or community events. Use the problem definition to pick three to four overarching topic categories that you’d like your content to focus on. Think about how your content will support people who have already purchased or sold a home, as well as people who have yet to enter the real estate market. Likewise, good content educates your audience as they work through a specific challenge.
As a real estate agent, you provide valuable guidance, marketing and insight to people buying or selling a house. Here are the questions to ask as you’re planning your content strategy: ⇒ What problem(s) are you solving for your audience?ĭig deeper into defining the problem your audience faces and the type of information you will provide to help them. Your content strategy is broader in scope than your content marketing strategy, providing the roadmap for how content will get online and what it will look like when it is in front of your audience. Having an established vision for how your original content factors into the success of your real estate brand helps you stay focused on long-term gains, and gives you the flexibility to experiment with new approaches.Ĭontent strategy refers to the part of your plan that lays out how original content is created, published and governed. Are you pursuing content marketing in order to lower marketing costs? To reach a more targeted segment of customers? What will success look like? Pinpoint specific business goals that you hope to achieve by publishing original content. In addition, use your content marketing strategy to build the business case for pursuing original content. Will your content be educational? Inspirational? Entertaining? Consider what content formats you want to pursue to best get your messages across, for example, lists, guides or explainers. Think about how your content will help the target audiences you have in mind. In addition, using a range of content types and channels will help you connect and drive engagement with each of the audiences you have in mind. Having an idea of who you are helping will make it easier to map out the topics that matter most to your target audience(s). Put another way: Who will be reading what you produce? Are you looking to speak to one, specific audience or do you have multiple audiences in mind? You serve a lot of different kinds of clients as a real estate agent it follows that you will be reaching different kinds of readers and viewers with your content. Think about the groups of people you are seeking to help with your content. It will be an important anchor as your content strategy grows. Do you want to better inform homeowners in your area? Connect your community to financial resources? Boost civic pride? Pinpoint the why behind your content. Think about the big picture reason that you are sharing your content with your audience. Your content marketing strategy provides the big picture overview of your content marketing approach, including the following questions.
REAL ESTATE NEWSLETTER CONTENT HOW TO
In this post, we’ll walk you through what content strategy is, why having content strategy matters for real estate professionals, and how to develop (and document) a content strategy for your brand.Ĭontent marketing strategy refers to the purpose behind the content you create.
That said, if you’re making a long-term investment in content marketing, including building your email newsletter into a larger content strategy, it’s wise to take some time to think through your approach. (If you see email newsletters in your future or you want to recharge your existing newsletter, be sure to check out how our AI-powered newsletter tool works.) Here at rasa.io, our aim is to provide a quick and simple way to deliver content through an email newsletter without a whole lot of front-end work on your part. There are plenty of tools and services that make it easier for real estate professionals to get up and running with content while you map out your short- and long-term content goals. Thinking through the planning steps outlined in this blog post will put you ahead of your competitors. But only about 38% of brands have a documented content strategy, according to the Content Marketing Institute. Nearly 60% of consumer businesses planned to increase their spending on content marketing in 2020, according to an analysis by Brafton, a content marketing agency. Just like real estate, content marketing is a competitive space.
It can also give you an edge over the competition. A content strategy helps ensure that what you create resonates with your audience. You want people to find value in the content you create. Why should you think about content strategy?
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